Reaching Out Without Selling Out: An Interview with Mark Driscoll

I've got a friend who pastors a local congregation and is on the verge of beginning a new, contemporary style service. I recommended that he and the team check out this interview on the White Horse Inn radio/web talk program. Featured is pastor Mark Driscoll of Mars Hill Church in Seattle and spearhead of Acts 29 church planting network.
"Reaching Out Without Selling Out: An Interview with Mark Driscoll"
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Here's a nugget:

"The people have been marketed, they have been pitched, they have been sold, they have had their felt needs assuaged. What they haven’t had is anyone get up and open the Bible, tell them who God is, what he has done and call them to repentance in a very clear, forthright way that respects their intelligence."

This ethos is reflected in his desire to be both Biblically faithful in content and culturally "there" in the outworking of the Christian life, emphasizing both the "exaltation" of Jesus as well as His "incarnation".
Give it a listen...comments welcome...